Hip Hop Weekly Rebrand

Hip Hop Weekly is an American hip hop news and entertainment magazine founded in 2006. The magazine covers celebrity news, music, film, fashion, sports and features exclusive interviews with many notable figures within popular culture. The current design is reminiscent of a tabloid magazine, which is very off-putting. This solution was designed as a rebrand for Hip Hop Weekly with the intention of connecting with a wider market.

This rebrand includes a magazine cover, two content pages, and a spread about Beyoncé Knowles. A rounded logotype was created for a more approachable feeling. This logotype also featured a bold color that is very new for Hip Hop Weekly. In the feature spread, Beyoncé described the creation, ideation, and personal feelings she had about her self-titled album.