Finite

Finite is an awareness campaign that ultimately hoped to inspire consumers to be more conscious of the clothes they buy; paying particular attention to where they are sourced and the affect they have on the environment.

This project was inspired by the current need to develop better habits for the world. The name Finite was chosen because it leaves an impression that the resources we use everyday are in fact, limited. This project featured a logo*, app, brochure, sweater, package design, and advertisements.

*Logo developed using typeface originally designed by Antonio Rodrigues Jr.