Elevar

Elevar is a packet that consist of a business card, floor plans, and a spread that explains an upcoming proposal for the construction of luxury condominiums. Greed normally has a negative connotation but this project challenges that by explaining that if you are greedy with your time, craft, attention, and energy you can one day live in “the penthouse”.

This project explores the positive use of greed while playing on the concept of building towards better and better. Essentially, the booklet is designed to express the attitudes of greed and how that energy can be channeled to produce something great. The design elements become more elaborate and sophisticated as they approach the penthouse suite level.